Dhanteras is an important day before the festival of Diwali. People consider this day as the day of gold and prosperity. The Indian jewellery, automobile and technology markets are flourished with people to by new goods for themselves and their loved ones.

This Dhanteras a radical change in the mind set of the prime consumers of jewellery (Women) is seen. Women, especially the working class are planning to buy the low cost and daily wearable jewellery. The trend of buying the jewellery in bulk and heavy jewellery is out of charts this diwali.

Even the manufacturers and big brands are publicizing innovation and crafts more than the preparing a heavy neckless.

Also, a survey that was conducted on the eve of the Dhanteras, the shopkeeper said that they are more focused on the Platinum based Gold Jewellery rather than pure gold and silver based gold.      The survey also told that the demand for the Diamond is grown about 30-35 per cent this diwali season along with the demand of platinum going up to 25 per cent.

TVS Q2 sales and profits- have a look

An Ideal boss gifts his employees 1260 cars and 400 flats as Diwali Bonus!