While the Diwali 2020 was hit hard this pandemic, sweet sellers still have emerged in their snacks sales consistent with past years. But even before the occasion sets in, the market is inundated with forged sweets as the market is quite unregulated. Branded players, on the other hand, are limited to primary cuisines that fail to deliver the home-made taste, as expected on an occasion like this.

It is in this context that Mishtabhuj, a traditional Indian sweets offering is positioned to solve this very challenge. The brand was born as the solution to a single person's problem who was allergic to outside sweets. Starting from a small 10X10 kitchen to serve 14 families with very limited options, Mishtabhuj has expanded to over 3000 families and multiple channel partners in 2020.  Operating in Delhi-NCR alone, the brand offers express delivery of sweets from kitchen to home within 3 hours, considering the expanse of the region.

According to Mishtabhuj Founding Team, The families we started with, had a unique challenge of getting home-made sweets with an assurance that they would be pure & fresh in origin. With Mishtabhuj we try to accomplish just that. And probably that's why we have expanded from 14 to 3000 families in the last 3 years. Mishtabhuj offers several unique delicacies, made with pure desi ghee, without any added colors or flavors that reflect the ethnicity of the region and deliver a home-made experience at the same time.

Moreover, for the health-conscious and diabetic patients, the brand offers several sugar-free options to cater to their sweet tooth. The key to our growth has been the consistent taste and quality which we deliver in our sweets. We prepare sweets on an on-demand basis, to ensure that the sweets are fresh and delivered to our customers within record delivery time. That is why we take pre-booked orders on mishtabhuj.com. Customer experience can make or break any business, and every day, we ensure that it is up to the mark, Mishtabhuj Founding Team added

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