As an artist, your craft gives you a chance to decide whether you can target a niche or a large audience. While targeting the latter ensures you get to perform in front of a lot of people, staying true to the former gets you closer to your target audience’s heart and minds. Well, this difference can be best exemplified by movies. While the massy, commercial movies earn a lot of money and get a lot of attention, it is the small, indie and critically acclaimed ones that sweep all the awards! Such is the story of DJ Harsh Mahant, a 24-year-old DJ and Producer from Indore, who is now a successful performer in Mumbai. He has found his success by following his niche and targeting his audience with his craft!
On being asked about how he would describe his audience, DJ Harsh says that he has managed to find his niche and an audience that gets him. His audience knows that he carries his own vibe, no matter where he is performing. He adds that his journey from playing since was 17 years old and now has taken a drastic turn for the better, as soon as he started finding his niche and targeting the audience that understands him and vice versa. All of this happened because he tried to understand what his audience likes and then mould his craft accordingly.
Now, while Harsh is absolutely loved by his audience and has a great reputation in the little niche that he has created, it is still a question of targeting a bigger audience, even if it’s in the near future one day. When asked whether he would like to change or tweak his craft a little to suit a wider audience; he replies that changing his craft doesn’t seem like the idea he would look for right now. What he would definitely like to try is changing his style and tweaking it a bit so that he can target a wider set of or a different audience altogether.
As an artist, DJ Harsh Mahant ardently believes in changing his craft for the better as time passes as he says that change is always the constant in the life of an artist. What he wants to observe in himself is, seeing how that change in his art style, his craft, has impacted his audience and if it has managed to grab the attention of more people out there! So, if you’re an artist and want to understand how you can create a loyal audience to your craft, Harsh is a great example of how one can go about doing it. Just keep on doing what you love and believe in it enough. Soon, the world will love it too!