NEW DELHI: In a sharp attack, economic affairs secretary Shaktikanta Das on Sunday warned e-commerce giant Amazon not to be "flippant" about Indian symbols and icons, and said if it shows indifference towards Indian sensibilities, it will do so at its own peril.

Reaction came a day after Swaraj received complaints that there were flip-flops depicting Mahatma Gandhi for US-based company website.

Das added that he'd made these remarks as an Indian citizen, and that nothing more should be read into them.

Das' comments come just days after external affairs minister Sushma Swaraj received a complaint about doormats depicting the Indian flag , which were listed on Amazon's Canada website.

After she threatened to impose a visa embargo on Amazon officials, the company wrote to her to express regret at hurting Indian sensibilities, and pulled the offending items from the site. But Amazon found itself in trouble again on Saturday, when Swaraj received complaints that there were flip-flops depicting Mahatma Gandhi for sale on the company's website.

ALSO READ:

Amazon does it again! After flag, slippers with Mahatma Gandhi image on sale

Didn't mean to offend Indian sensibilities: Amazon expresses regret

Sushma Swaraj: Threatened to visa ban for Amazon

Amazon Canada removes doormats with Indian flag after protests