The Diwali festive season turned out to be very positive for the Indian e-Commerce industry, which includes e-commerce platforms such as Flipkart and Amazon, recorded around 65 percent growth as compared to the previous year. As per the new report published by consulting firm RedSeer's, the gross e-commerce sales, starting from mid-October till November, touched USD 8.3 billion as compared to USD 5 billion in the corresponding period 2019.

RedSeer's had earlier estimated that the festive season would bring in USD 7 billion in gross sales for the eCommerce segment regardless of the COVID-19 pandemic.

The report added that this year's festive season saw 88 percent customer growth from last year, which was driven by about 40 million shoppers from Tier 2+ cities. Further, mobiles continued to dominate across all the products, and with further increasing share of users from Tier 2+ cities, the gross merchandise value per customer dropped to Rs 6,600 from Rs 7,450 in last festive season.

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