Customers of FMCG major Emami Ltd will now have to pay a bit more for its products as the company has raised product prices on an average by four percent in the current fiscal.

Emami has raised product prices on an average by 4 percent the current fiscal to offset the present input cost pressure that will help the company to retain a gross margin of 66-67%, a senior company official said.

The company's long-awaited project Khoj that aims deeper rural reach to retain profitability momentum, has been launched in Uttar Pradesh with the relaxation of lockdown. The project "we had already rolled out got delayed due to COVID-19 disruptions since last year," the official said. "We have a price hike of four% so far and this will take care of our existing cost pressure as of now. We will decide accordingly depending upon the situation going forward," Emami Director Mohan Goenka said.

The four areas of marketing, Emami, was focusing on e-commerce, standalone modern trade, chemist outlet expansion and the fourth is project Khoj. "Project Khoj is a rural project where we have identified 13 states where we would go very deep into 3,000 population villages, but we would start with only four high potential states as of now. We have just begun our journey with unlock taking place," Goenka said.

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