NEW DELHI: Indian sprint star Hima Das claimed her fifth gold medal of the month on Saturday after winning the women's 400m race in the Nove Mesto nad Metuji Grand Prix hosted by the Czech Republic. "In the last three weeks, his brand value has doubled due to consistent impressive performances," said Neerav Tomar, managing director of sports management firm iOS, which is an exclusive representation of Hima. The direct link to the brand endowment is related to the performance and the appearance of the celebrity.

They are being discussed on all platforms around the world. Hima Das's endorsement fee doubled within three weeks. Assam's 19-year-old fast runner's fee was Rs 30-35 lakh a year for a brand, which has now reached Rs 60 lakh a year. Neerav said that iOS is now talking to Hima for a new deal with categories such as watch brand, tyre, energy drink brand, cooking oil and food.

Currently, Hima's existing endorsements include Adidas Sportswear, SBI, Edelweiss Financial Services and North-East Cement Brand Star Cement. Hima is the fastest growing brand value of a sports elite in India. His recent extraordinary successes on the global platform have led to a tremendous rise in his brand value. Hima Das won 52 in the 400 metre race. He won its fifth gold medal of the month with the best performance of the session of 09 seconds.

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