One thing that is worth applauding about entrepreneurs is their mindset. To generate great profits, they have the capability to take higher risks. And the golden rule of the business rightly says, “Higher the risk, higher the profit.” Leveraging on these attributes is Dubai-based entrepreneur Shabad Sharif. He is innate to business jargon and how business actually functions as his grandfather is one of the key founder of the Al Madina Group, a 50-year-old home-grown corporate entity with 150+ retail outlets all over UAE and Shabad is a member of directorial board of the same group.

To understand the fundamentals of business, Shabad started working at a very early age. As a child, he was in pursuit to establish a business of his own. Taking business cues from his grandfather, Shabad started the retail and restaurant business in Dubai. The young and dynamic entrepreneur began his innings by incorporating PickFresh, a retail supermarket chain located in Dubai. As a businessman, he believes that higher profits are only generated when the business ventures are widespread.

For the same, Shabad Sharif established his company named Dotok Communications earlier this year. It is a telecommunication services company and is the authorized partner of one of the leading mobile networks of the UAE. While giving an insight into his entrepreneurial journey, Mr. Sharif called it a rollercoaster ride. “When you are into business, expect a lot of ups and downs. After all, you are the frontrunner and have a lot on your shoulders. The best part about my work is that it always challenges me and keeps me out of my comfort zone”, said Shabad.

Apart from the business intellect that Shabad Sharif has, he is an ardent fan of arts, music and entertainment. To fulfil his passion, the entrepreneur made his foray into the music industry. He is a stakeholder and has established two production houses named Omarlulu Entertainment and Third Eye Music. Both the ventures came to light this year.

Being jovial and happy go lucky man that Shabad is, his primary goal behind launching the production house is to give artists a platform to showcase their talent. “Dubai is home to some of the finest creators and influencers. With the launch of the record label and the production house, we tend to give the world some of the best names from the entertainment industry”, concluded the entrepreneur. 

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