"Hang in there" is a comfort store chain has launched the Gyeondyo-bar. It is the first ice cream bar marketed specifically to combat the after-effects of alcohol consumption, It hit the shelves on Friday, - says company.
In South Korea, Drinking in groups of co-workers is often big business so the hangover cures, which make in a rough manner R1.9-billion in annual sales, according to industry data. Those cures exclude the "hangover soup" that is fundamental of Korean restaurant dishes.
Hut-gae Condition, its most popular hangover beverage, has been sold in China, Japan and Vietnam since 2014, made by a unit of the CJ Corp conglomerate.
The drink also features in the popular 2014 music video Hangover by Korean pop star Psy and US rapper Snoop Dogg. Traditional hangover remedy cited in a Korean medicine book from the 17th century.
The grapefruit-flavoured ice cream contains 0.7% oriental raisin tree fruit juice.
