Facebook is partnering with leaders from the technology, healthcare, global development and academic sectors to establish the Alliance for Advancing Health Online. This new initiative aims to advance public understanding of how social media and behavioral sciences can be leveraged to improve the health of communities around the world.

The partners of Allaince include the Bay Area Global Health Alliance, the CDC Foundation, Facebook, the MIT Initiative on the Digital Economy, Merck, Sabin Vaccine Institute, the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine, the World Bank and the World Health Organisation (WHO).

Merck and Facebook are each committing $20 million to this multi-year initiative, which will initially focus on addressing vaccine hesitancy and vaccine equity among underserved communities.

The Alliance has established the Vaccine Confidence Fund, an independent fund to support research on how social media and online platforms can best support confidence in and access to COVID-19 vaccines around the world, as well as routine immunizations impacted by the pandemic.

The goal of this initial research is to produce timely, practical applications, focused on reaching historically underserved communities and those communities particularly at risk in the COVID-19 pandemic, Facebook said in a statement on Wednesday.

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