Social media giant Facebook named Spoorthi Priya as grievance officer for India on its website.

The grievance officer is tasked with ensuring that complaint is acknowledged within 24 hours. At the same time, it should be properly disposed of within 15 days from the date it is lodged. The move comes in the backdrop of the new IT rules coming into effect recently that require significant social media intermediaries. In the new rules one with over 50 lakh users is appointed as a grievance officer, nodal officer and a chief compliance officer. They receive and acknowledge any order, notice or direction issued by the authorities. These personnel are required to be residing in India. According to the new IT rules, Facebook's website updates, users can contact Spoorthi Priya, who is the Grievance Officer via an e-mail ID. Users can also contact Facebook in India through post service at an address in New Delhi. Digital companies like Google and WhatsApp have also updated their websites to reflect the appointment of grievance officers as per the new social media rules. Facebook-owned WhatsApp had recently named Paresh B Lal as its grievance officer for India on its website. On June 4, Facebook said that when it assesses content for newsworthiness, content posted by any one it msy be a politician will not be treated differently. Instead, it will simply apply its newsworthiness balancing test in the same way to all content. There are concerns globally about the increasing influence of social media platforms and the potential impact on democratic processes. The Indian government has enforced new social media rules designed to prevent abuse and misuse of digital platforms.

Under the new rules, social media companies will have to take down flagged content within 36 hours, and remove within 24 hours content that is flagged for nudity, pornography etc. Non-compliance with the rules would result in these platforms losing the intermediary status. After the new norms came into effect on May 26, the IT ministry significantly took actions against social media giants. Additionally, resident grievance officer and the nodal contact person nominated by the company is not an employee of Twitter Inc in India.

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