New Delhi: The number of misleading advertisements by advertisers in the country is increasing. These advertising regulators understand from the data of the Advertising Standards Council of India (ASCI). The ASCI said it received complaints against 231 advertisements in May. Out of this, 67 were dismissed. The Consumer Complaints Council (CCC), which operates independently of the ASCI, analysed 164 advertisements and 132 of them were genuine complaints against them.
It has 69 complaints relating to education, 41 health, two cosmetics, four food and drink and 16 other categories of advertisements. The ASCI in its report has found Santoor Alo Fresh Soap, Apple's iPhone XS and many other advertisements misleading. Mandalayz India's product Tang's advertisement claims that children should drink eight glasses of water, which is a difficult task, but it is possible from Tang. This advertisement spreads the illusion that children should drink eight glasses of tang.
The ASCI has expressed concern that the advertisement offers the product as an alternative to water. So, this advertisement is misleading. Tata Global Beverage's Tetley Green Tea print aid claims nine out of 10 people prefer to drink green tea to live an energetic life, while the same television ad uses the term 'advice' instead of liking.
This shows the contradiction. Further, the advertisement does not show samples of other brand products or also the data of consumers. Additionally, Ed feels that this single product is enough for an energetic life, which is confusing. However, Parliament has passed a stringent law in this regard. which will tighten up on such advertisements.
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