Pioneering short video platform Likee, launched in 2017 by Singapore-based Bigo Technology PTE Ltd, is continuously marching ahead with its innovative feature offerings. A top short video platform, Likee has registered high number of downloads in India as well as abroad amid the cut-throat competition in the sphere. A sprawling user base is a proof of the increasing popularity of the platform. Easy navigation, swipe, and smooth browsing have been instrumental in Likee’s success. Likee enhances short video making experience with dramatic filters and interactive user-interface.

While there are multiple reasons that make Likee one of the most preferred apps, here are five differentiating features that every new user must know.

• Swipe to navigate: Anyone can easily use Likee with its helpful navigation. User can continue to swipe up for non-stop browsing of user videos. They can swipe right to directly open sections such as popular videos, Follow, nearby videos, live chat.
• Omni channel login: One can create a Likee account by entering their existing credentials on Google, Facebook and Instagram. The feature of Omni channel login availability saves a lot of time and effort required to set up and manage a separate account. A Likee account can also be linked to other social media accounts easily.
• Language selection: Languages help in connecting like-minded people. A key characteristic of the Likee app is its availability in local languages of India. Starting from 15 local Indian languages, Likee is available in international languages like Portuguese, Brazilian, Arabic, Indonesian and more.
• Nearby video: One of the unique features of Likee app is its nearby video option. With this feature, users can view videos which are being created around their location. The nearby option lets users connect with fellow Likeers in close vicinity and get inspired by their talent.
• Hashtag searches: Hashtags have made browsing easy on every social media platform. Likee has made use of this feature to attract more and more user engagement while helping users consume niche content. The hashtag based videos get instantly popular on Likee, garnering millions of views and eventually going viral on other social media channels also.

Millions of users are already enjoying the Likee experience, which enables them showcase their talent and skills. Likee is also actively involved in promoting hashtags with several Bollywood inspired challenges. When majority of online users end up falling in love with apps which make browsing easy, hassle-free and fun, Likee’s score in the category is praiseworthy. With interactive look and feel, amazing user interface design, ease of usage and productivity, Likee is effortlessly ruling the hearts of online app users. Existing features of Likee have been successfully inspiring millions to make videos, since the inception of the platform. On the other hand, the widening new user base on the platform is calling for inclusion of more engaging features in the near future.

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