E-commerce company Flipkart has signed an MOU with Himachal Pradesh State Handicrafts and Handloom Corporation Ltd to bring local artisans, weavers, handicraft and handloom makers into the e-commerce crease. The partnership comes as National Handloom's Day is observed on Saturday to celebrate and honour India's rich community of handloom weavers. Under the Flipkart Samarth programme, the partnership will facilitate Himachal Pradesh's master craftsmen, weavers, and artisans to showcase their hallmark products and provide them with market access training and support. 

Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart Group, said Flipkart Samarth endeavours to break entry restrictions for these under-served communities and will extend incubation support and benefits in the form of seamless onboarding, cataloguing, marketing, account management, business insights and warehousing support. "This will create avenues to increase business and trade inclusion opportunities for these very important segments of society and give a boost to Indian art and heritage," he said in a statement.

Let us tell you that Flipkart works with nearly three lakh sellers on its marketplace platform who are able to unlock the true potential of technology to reach their end consumers. The Flipkart platform has mastered innovations like voice and vernacular meticulously to solve both the sellers' and consumers' needs. Consumers on Flipkart can shop in 11 Indian languages and the marketplace sellers can cater to their unique and localised needs as they aim to bring the next 200 million consumers to the digital commerce fold.

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