Flipkart sells 110 products per second in this festive season
Flipkart sells 110 products per second in this festive season
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The Six day long festive sale started on October 16 by two e-commerce giants in India Amazon, Flipkart is expected to have gathered $4.8 billion in gross merchandise value (GMV), says a report. The flipkart selling 110 products per second is remarkable. The strong demand for smartphones led the sale. The Tier III and smaller cities made 50% of the 666 million footfalls in this six day sale of Flipkart, however the company did not reveal its GMV figures. 

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This year Amazon is running the sale for a month. The top sold categories in the first 48 hours  were smartphones, large appliances and consumer electronics, with leading brands OnePlus, Samsung, Apple and Xiaomi making record sales. The company did not reveal its last five day sale numbers. Snapdeal also ran a five day sale. Almost 70% of Diwali orders were picked up by the sellers from smaller cities and users across over 90 percent of Indian towns placed their orders. Smartphone category has done well with buyers and the clothes were not picked up as much. Flipkart aims to continue its flagship sale post Big Billion Days as like Amazon running Great Indian Festival for the month. Flipkart has seen 1.5 times the growth in the number of transacting sellers on the platform and the crorepati, lakhpati increased to 1.5 and 1.7 times respectively.

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Flipkart has delivered 10 million shipments in first five days, of which 3.5 million delivered by kirana partners. 55% increase in digital payments transaction has been seen on Flipkart. Partnership with paytm (3 fold growth), EMI options, pay later are few factors improved the sales. Fashion (16million products over 4000 brands), smartphone (3.2 times growth), electronics (2 times growth, laptops, desktops, audio, Internet of Things, Cameras, Tablets), Work from home furnitures (50000 work from home desks)  sale was seen. 

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