Amazon Prime is going to face a big challenge, Flipkart launched this service
Amazon Prime is going to face a big challenge, Flipkart launched this service
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At this time Amazon Prime is very popular among users all over India. To counter this, Flipkart has launched its original video content in India. It has been introduced as Flipkart Video Originals. Flipkart launched its video platform in August 2019 and now Video Originals has also been introduced on it.

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In his statement, Prakash Shikariya, Vice President-Growth and Monetization, Flipkart said, "When we launched our video platform earlier this year, our agenda was clear that we want to onboard users who are not on the Internet but E-commerce platforms are new. ”Talking of Flipkart Video Originals, it will soon work with Studio Next, Frames and Sikhya Productions. The content of every category and language will be present here.

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This month the show Backbenchers will be done live on Flipkart Video Originals hosted by Farah Khan. Prakash Shikariya says that "we are presenting our next series on this platform. We will try our best to deliver good video content on this platform. The audience is going to get something very special on our platform, from short stories created by award-winning producers to entertaining shows".

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