No more plastic packaging surrounding fruits and vegetables, and automobile commercials advocating walking and cycling instead of driving: starting in 2022, a series of new restrictions will urge French customers to adopt more ecologically friendly behaviours.

President Emmanuel Macron's government is promoting policies to minimise pollution and the impact of automobiles on greenhouse gas emissions. Plastic will be phased out of the sale of leeks and carrots, tomatoes and potatoes, apples and pears, and roughly 30 more goods starting Saturday. Instead, additional recyclable materials should be used to wrap them. Plastic will still be allowed for more delicate fruits like berries and peaches, but it will be phased out over the next several years.

According to the government, the new legislation is projected to reduce plastic waste by around 1 billion items each year. Fast-food restaurants will no longer be able to give away free plastic toys to youngsters, while magazines and other publications will have to be distributed without plastic wrapping. French vehicle advertisements will be compelled to contain a message pushing consumers to seek greener modes of transportation in the next year. They'll have to say one of three things starting in March: "For short journeys, choose walking or cycling," "Think about carpooling," or "Take public transportation on a daily basis." In France, the transportation industry is responsible for around 31% of greenhouse gas emissions.

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