From Russia to France, Indian movies get a new market
From Russia to France, Indian movies get a new market
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Indian films are ready to make debut in new markets abroad. In September, Yash Raj Films' famous comedy-drama 'Hichki' will knock on theatres in Russia and Kazakhstan, then the Tamil action movie 'Banda Raja' will be released in Poland. Salman Khan Starrer Blockbuster 'Bajrangi Bhaijaan' of 2015 was released in August in Turkey. At the same time, 'Munna Michael' and 'Shubh Mangal Savdhaan' entertained cinematographers in Russia. Exhibition of Indian films abroad is not new. Although knocking them in non-traditional markets, where there is not a large number of the Indian population, it matters very much. 

It can be seen as an indication of the global cinema's acceptance of the diversity of Indian films. Pranab Kapadia, head of marketing and film distribution department of Eros International, says, "Bollywood magic can be seen in the country and the world. Like Hollywood, it has its own identity in the cine world. Apart from China, countries like Russia, Turkey, Taiwan, South Korea, Germany, Poland, Portugal and France are also accepting Indian films."

According to Kapadia, Indian producers and directors remain in the efforts to bring newness to the story instead of mimicking Hollywood. The emotional aspects, family values and dancing in the movies are preferred here. According to film distributor Yusuf Shaikh, digital media has increased the international reach of films. It has become easier to send digital print of films to foreign investors from the internet.

Indian films abroad are also seen on small screen and digital medium. Red Chillies Entertainment is showing films with local language subtitles on Russia, Uzbekistan, Kazakhstan, Ukraine, Latin America TV. Combined with Netflix and iTunes on the digital platform.

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