USA: To make up for its slow start in the generative AI race, Google is launching an all-out assault. The Financial Times reported that the company intends to integrate AI into its advertising business in the upcoming months. The news is released against a backdrop of rumours that Google is developing a new search engine with artificial intelligence (AI).

In the race for generative AI, Google has had a bad start. Despite the company's years of industry innovation, OpenAI and Microsoft's offensive caught it off guard.

Google values its advertisements. The majority of the business's revenue is generated in that area. Google is ensuring that its dominance remains that way by integrating generative AI into its advertisements.

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According to Financial Times, Google presented to its advertising clients how generative AI will be integrated into its ad business.
Customers will be able to contribute original content related to a specific advertising campaign, including texts, images, and videos.
Then, based on the target market and sales forecasts, Google's AI will combine them to produce ads.

Machine learning is already used by Google's Performance Max programme to suggest tactical improvements for advertising campaigns. Future AI features will be able to do more than that.

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They will deal directly with the advertising campaigns' creative content. The Performance Max programme is also anticipated to include the new tools.
 This programme is used by the business to give an overview of advertising campaigns.

Generative AI will make it simpler to produce original content for advertisements. But as we all know, artificial intelligence (AI) content sometimes produces falsehoods.
Factual errors may be introduced into advertising campaigns by AI systems. 

The Financial Times was informed by a person familiar with the presentation that Google would be implementing guardrails to address this problem.

Guardrails to preserve the honesty of the advertising campaigns are a good idea, but they are insufficient.

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Global businesses are still figuring out how to handle generative AI's "hallucinations," including Google, Microsoft, and OpenAI.

We won't have reliable solutions for a while given the speed at which technology is developing.