As the pandemic-hit Indian travel industry hopes for a quick recovery, Google on Monday launched a new website that provides demand trends from search data to sector participants. Called 'Travel Insights with Google', the new website will help better understand pent-up travel demand and leverage insights from these tools for businesses to position themselves for recovery, the company said.

"The pandemic has had a direct, immediate and continuing impact on the travel industry. But it is also one of the industries that has been at the forefront of digitization," Roma Datta Chobey, Director - Travel, Google India, said in a statement. "Our Travel Insights with Google tool recognizes that, and amidst this volatility, provides players real-time, actionable analysis of travel intention and sentiment, domestically and from overseas, for better and more agile decision making.

" Based on user search data, the Travel Insights with Google tool can point to two kinds of time-specific trends -- Destination Insights and Hotel Insights. The Destination Insights tool will give a clear picture of the top sources of demand for a destination, and the destinations within countries that travellers are most interested in visiting -- helping the industry map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travellers.

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