New Delhi: Google's recent announcement allowing NFTs (Non-Fungible Tokens) in apps and games has resonated across global headlines. This decision, made on July 12, 2023, has been widely covered by major news outlets, signaling a significant development in the NFT market.

This move by Google comes amidst the rapid growth of the NFT market, which is predicted to reach a value of $80 billion by 2025. With this strategic decision, Google aims to position itself as a frontrunner in the burgeoning NFT industry.

The company's decision to embrace NFTs within apps and games demonstrates its firm commitment to this evolving market. Google is betting on the continued expansion of NFTs and aims to establish a robust platform to support their development and distribution.

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Additionally, Google's move is a response to the competition posed by other tech giants, such as Apple and Meta. While Apple has yet to allow NFTs in its App Store, Meta has limited their integration to its Horizon Worlds virtual reality platform.

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The decision by Google to incorporate NFTs within apps and games is expected to have a positive impact on the NFT market. Developers will find it easier to create and distribute NFT-based apps and games, thereby expanding the reach of NFTs to a broader audience.

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Overall, the announcement that Google Play will allow NFTs in apps and games represents a highly positive development for the NFT market. By facilitating the integration of NFTs, Google enables developers to seize new creative opportunities while expanding the reach and adoption of NFTs among a wider user base