Launched in March 2023, HAYD is another name added to the premium and sustainable clothing brands list. Established by three friends already making a wave in the digital marketing sector, their goal to create a clothing brand came out of a subtle realisation that the Earth needs a breather.

HAYD currently houses a limited yet amazing selection of everyday wear for women who want to conquer the day in style.

This fashion brand - born out of the need for an ethical, fashionable, and sustainable homegrown brand - makes clothing easy for us without taxing our planet. A key goal for HAYD is to achieve sustainability by reducing its impact on the environment, as well as by manufacturing in a safe and ethical manner.

The trio of Satyansh Tiwari, Mihir Gadhvi, and Prakhar Shrivastava spent months researching India's textile industry which also made them visit different states in search of manufacturers who could make their designs. Unfortunately, low MOQs caused most manufacturers to reject them.

Due to this, the company decided to build its own manufacturing facility that includes in-house design and stitching, which ensures safe and ethical manufacturing. Furthermore, HAYD partners with manufacturers that value ethical practices in manufacturing.

Amongst their offerings is the premium cut-out twill trouser which looks eccentric and is already a head-turner.

So, what are twill trousers? A twill pattern refers to the diagonal arrangement of threads used to weave cloth. The twilling of a fabric occurs when two or more vertical warp threads cross over two or more horizontal weft threads at a time when two or more vertical warp threads cross.

The result is a textile in which the pattern is uniquely slanted and ribbed, resulting in a Wales pattern with a distinctive diagonal pattern and ribbed texture.

Buyers have already taken a liking to their cut-out twill trousers as currently they are out of stock - one month after the brand set its foot into the fashion world.

Available in Brown and Black, the twill trousers have a unique cut on the waist with an invisible side zipper. It can be adjusted with buckles that are present on both sides.

These full-length cotton, straight-fit trousers can be purchased for ₹1499, once they are back in stock.
HAYD's other products include six different types of tops that add panache to an everyday outfit - Ribbed crop top, Sweetheart neck top, Asymmetric rib top, One shoulder rib top, Mock neck rib top, and Mock neck rib top.

Very soon, HAYD will begin these rewards program wherein people can get rewards in exchange for recycling their old clothes. These reward points can be cashed in when purchasing from HAYD. With this, the environmental impact is reduced which is caused when we buy new clothes.

As a company, they are committed to making buying clothes an easy and inexpensive experience. With HAYD, you get to look stylish without breaking the bank.

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