In today's time, only making the film is not enough, the proper and up to the mark marketing or publicity is also play the very pivotal role in the success of the film.

So, filmmakers, actors put their all effort in publicity of a particular film. NH10 producer and popular actress Anushka Sharma has come up with an idea to interact with fans on a video call but will remain invisible. The actress will be calling her fans every week and talk about Phillauri being as Shashi(friendly spirit) via a dedicated WhatsApp number (9867473178).

According to the report, "Anushka is playing the role of a friendly spirit in the movie. To take this thought forward, she has got a personal phone number registered in the name of Shashi the character from the film that she is playing. She will interact with fans through WhatsApp’s video calling feature. All they have to do is add the number on WhatsApp. The number will be constantly used by her throughout the campaign of Phillauri to engage with her fans, who will get exclusive access to the film’s promotional content too." Phillauri will release on March 24. 

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