The automobiles manufacturer Honda Cars India has announced that all its existing showrooms and workshops in India will adopt a new corporate identity in order to increase the appeal of the dealerships and enrich the buying experience.
The company said that the dealerships will take a leap in terms of aesthetics and overall appeal of the dealerships by revamping the exterior as well as interiors along with inculcating a new interface. For instance, the dealerships will get a new red coloured entry portal embodying a bold Honda logo along with a new customer lounge and dedicated space for customer interactions.
The automobile manufactures is also introducing a new workshop- an integrated digital workshop management system which brings the workshop process and formalities like check-in, pick-up or drop of the car and online payment onto LED displays.
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Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd, , Rajesh Goel said that "The modernization of our dealer network is part of a company effort to provide the highest level of premium retail experience to our customers. Goel said, Customer experience at our dealerships has a lasting impact on their perception towards our brand. All the elements of the new identity have been designed keeping in mind the needs and requirement of modern-day customers.
