Gautham Adani-led Adani Group on Monday, May 29,  launched a media campaign dubbed 'Hum Karke Dikhate Hain’ developed by Ogilvy India.

'Hum mushkilo ki nahi sunte, karke dikhate hai' was the campaign's slogan. The goal of the (Undeterred by Challenges, We Deliver on Our Commitments) campaign is to draw attention to the Adani Group's'resilience, tenacity and tireless pursuit of overcoming obstacles to construct world-class infrastructure, both in India and overseas,' the comapny said in its statement

The Adani Group's journey will be shown in the 100-second commercial. Over the next weeks, the Group will launch the campaign on print, TV, and social media platforms.

The mentality of the Adani Group to turn obstacles into opportunities and its determination to make a positive difference in the lives of millions of Indians are wonderfully captured by the campaign. This unwavering mentality has been a cornerstone of our culture as a first-generation entrepreneurial organisation, according to Pranav Adani, Director of Adani Enterprises.

The Group has expanded its portfolio to include world-class companies that are independently managed and market leaders in industries like energy and utilities, transportation and logistics, materials, metals and mining, and direct-to-consumer.

"Investing in infrastructure and national development projects requires tenacity and faith," said Piyush Pandey, chairman of Global Creative and executive chairman for India at Ogilvy. Adani's new corporate marketing and its philosophy are embodied in this.