The MV of HYBE Labels' new girl group NewJeans was released on July 21 and 22. The MV ‘Attention’ successfully showcases the charismatic personalities of every member. The song has an early 2000s pop vibe to it with synth instrumental which gives a unique vibe to the song. The song shows the members enjoying the attention they get from the opposite sex as they continue to enjoy life.

The group consisting of five members roamed the streets freely and performed group dances in the music video. The music video has a fresh and young vibe to it. The members rocked in their outfits with out-of-the-world visuals. NewJeans' debut album contains 4 songs including 'Attention', 'Hype Boy', 'Cookie', and 'Hurt', of which 3 are triple title songs. All four songs were made into music videos.

NewJeans released the music video for the second title song 'Hype Boy' of the first EP 'New Jeans' on YouTube on July 23rd. It features a sound that combines Moombahton and ElectroPop and a unique pre-chorus. Domestic DJ and producer Lee Oh Gong (250) and Swedish composer Ylva Dimberg participated in the composition. NewJeans member HANNI is on the list of lyricists, drawing attention. 

HYBE and ADOR went with a unique of introducing the group unlike what has always happened in Kpop, the members' names were introduced after the music video of the title song was released. ADOR said, "We are expected to present a new paradigm in the K-pop market with the content release order, release schedule, and overwhelming content that breaks the existing formula." The sound source of NewJeans' debut album will be released on August 1st, and the official album will be released on August 8th.

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