ICICI Securities, one of India’s largest brokerage firms on Monday announced the launch of ‘ICICIdirect Neo’ aiming to a path-breaking zero brokerage plan.

This is a one-of-its-kind plan targeted at traders, offering unlimited trading with zero brokerage on all Futures trades and flat Rs. 20 per order for Margin and Options trades. ICICIdirect Neo customers will get a range of additional distinctive features such as Instant liquidity, where customers get cash within 30 minutes of selling stocks as per their chosen plan.

Access to ICICI direct’s award-winning research with over 300 companies under fundamental coverage, Access to One-Click Portfolios - baskets of research curated theme- stocks or MFs, Access to proprietary and third-party trading tools to get the best out of any market situations and Margin Trading Funding at an interest rate of just 8.9 pc per annum, as per chosen plan.

Mr Vijay Chandok, MD & CEO, ICICI Securities said, 'We remain agile to customer feedback and the launch of ICICIdirect Neo is in response to the feedback we received from our trading customers. This plan, with zero brokerage on all Futures trades, and a flat Rs.20 per order brokerage on Margin and Options trades, is tailor-made for them and will aid in their quest for maximizing profits. It’s very strong proposition for the trading community who can enjoy the combination of low cost, robust platform, and strong analytics tools.'

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