You might have heard and read at many places "we are living in a world where marketing has come a long way from Print media to Digital media", and it's true.
Today every Individual and companies (Brands )cost of Digital Marketing, PR & Content Writing is higher than their website and App cost.
Indians now understand the importance of this medium. Well, as we are talking Digital Marketing, PR & Content Writing, we got a chance to meet an expert himself Jigar Joshi aka Jigar Saraswat, a renowned Content Writer, Digital Marketer, PR and expert who has worked with many top names of entrepreneurs influencers, actors, Sportspersons in recent times.
Jigar Saraswat shared his views with us and also told us the importance of Digital Marketing, PR for Celebs to create and brand image. Here is a small conversation with Jigar Saraswat.
Q - First of all, tell us about yourself and how did you start writing and all.
Jigar Saraswat: Well I belong to modest family born in Mumbai my genes belong to Kutch Kothara but brought in the ancient city of Zalawad's Surendranagar, Wadhwan (Wardhmanpuri).
Actually, I never knew I could write or do digital Marketing and all. But in 2017-18 I got one small work from my close friend Parmarth Mori, a Campaign type of work where I have to write one-liners and do some digital marketing.
From there, I started believing I can write like a professional content writer and in 1.5 years, I am lucky enough to write for several websites, for celebs and all. Now I do PR work, and handling Celeb accounts digital marketing and becoming more confident as a Content writer & Senior Content Editor.
Q- For how many celebs you have given your work in the past 1.5 years.
Jigar Saraswat: Well, I have given my work as a content writer & digital marketer to more than 500 clients Nationally and Internationally.
Q- What are the future of Digital Marketing with content writing and all in India.
Jigar Saraswat: We are slowly moving towards Digital Media from Print Media. Now Individuals and business people understand if they want to make it big in the future, then the only way is Digital Media, Digital Marketing and right use of Content.
I feel Content writers jobs will be in demand in India. I also think a particular course will be started on Content Writing.
Q- Any project you are working on beside content writing and Digital Marketing?
Jigar Saraswat: Yes, Parmarth Mori founder of pm communications and I are working on 25hournews.com, which will be a unique platform for writers to showcase their talent. Let's see how it goes, as of now; it is in the starting stage.
Q- Who inspires you the most in life?
Jigar Saraswat: My Mom - Dad, my wife, my Lovely Daughter, Sis and I am a big devotee of my Grandfather Shree Vasantray Saraswat. Not to forget my close friends Parmarth, Ravi, Monish, Priyang and Vishal sheth superb Graphic Designer. These people are always there when I need help in my life