India assembly polls: Twitter implements significant product, policy updates

Mar 24 2021 05:08 PM
India assembly polls: Twitter implements significant product, policy updates

As the assembly polls in Assam, Kerala, Tamil Nadu, West Bengal and Puducherry come closer, Social media platform Twitter on Wednesday said it is implementing the significant product, policy, and enforcement updates to keep the service safe from attempts to manipulate the platform.

While a global cross-functional team with local, cultural, and language expertise will run the election integrity work, Twitter said it is taking proactive measures to prevent prohibited political advertising through comprehensive and nuanced enforcement mechanisms.

Twitter said it will label synthetic and manipulated media and link it to a Twitter Moment to give people additional context and surface-related conversations "so they can make more informed decisions on the content they want to engage with or amplify". It adds, "These include identifying and blocking ads from referenced candidates, parties, and other election-related content,"

When people attempt to retweet tweets with a synthetic and manipulated media label, they will see a prompt pointing them to credible information. "These Tweets won't be algorithmically recommended by Twitter, which further reduces the visibility of misleading information," the company announced.

Twitter will also launch an events page dedicated to the assembly elections on voting days and for the election results day. The page will include a timeline of Tweets from credible accounts to provide the latest information on the days of voting and election results.

"We are taking extra steps to ensure people have context to what's trending for them and will include a representative Tweet, Twitter Moment or description to the top trends".

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