In the midst of a nationwide lockdown, telecom companies' organization COAI (Cellular Operators Association of India) on Wednesday said that mobile consumers should use the Internet responsibly (data), thereby reducing pressure on the telecom network infrastructure and critical services. Can run smoothly. Along with this, COAI has appealed to the people at a time when there is no need for work during the lockdown period. Data consumption has increased by up to 30 per cent in the last few days due to measures like home and community distance. With this, COAI Director General Rajan Matthews said, people are being appealed not to use the Internet without need Along with this, they should use it responsibly so that online education, digital health services, payment and other important services related to internet are smooth and free. Whereas mobile users can choose off-peak hours such as early morning or late evening for internet use, he said. Earlier, COAI recently wrote letters to the government like Facebook, Netflix and Amazon Prime Video Companies were requested to give instructions to reduce the burden on the network.

Restrictions on HD and Ultra HD content
To ease pressure on telecom networks, video streaming companies such as Google, Facebook, TicketLock, Netflix, Amazon Prime Video, Hotstar Viacom-18, MX Player, Zee and Sony prohibited the transmission of HD and Ultra HD content during the lockdown period. Has given These companies said in a joint statement, "It has been decided to stop the transmission of these materials till April 14 in view of national and consumer interests."

25 percent traffic will be reduced
"In view of the crisis, we have developed a way to reduce Netflix's traffic on the telecom network by 25 percent," said Ken Florence, vice president (content delivery), Netflix. So consumers will continue to get the quality that comes with their plan. This will provide considerable relief to the congested network and this measure will be implemented in India for the next 30 days. At the same time, Facebook spokesperson said that to avoid any possible jam on the telecom network, we will temporarily reduce the bitrate of video on Facebook and Instagram in India.

What is bitrate
The bitrate of a video determines its quality. This shows how much data is being transferred. The higher bitrate of a video indicates that the quality of that video is good.

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