Indian smartphone brand Karbonn is ready to re-enter the Indian market. The company is going to launch two new smartphones in India soon. Both smartphones will be under Rs 10,000 price point. The company can present the new smartphone with powerful software. However, Karbonn Mobile Company has not made any disclosure about the hardware nor has any information about the camera. The company is expecting a strong entry into the market on the basis of strong software. The company can challenge Chinese companies making budget smartphones like Xiaomi, Realme with these budget smartphones. Karbonn Mobile Company has announced that it will launch two new budget smartphones in the month of August this year. The company can also launch connected devices. Some of these devices have already been launched.
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Executive Director of Karbonn mobile Sashin Devsare told 'the mobile that we are going to launch two new smartphones by August, which will cost less than 10,000. Karbonn Mobile Company's business was not doing well for the last few years but the company was not sitting quietly. We are strengthening the mobile software as well as reducing the user interface to suit the Indian customer. The company is also reducing the direction of making data more secure. We have not yet released the advertisement of our user interface, but we are definitely working in this direction. We are making an in-house mobile software which is completely Made in India.' Karbonn used to be India's leading mobile company in 2014.
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Till 2017, the domestic mobile maker Karbonn occupied 10% of the market in India, while the revenue was Rs. 3,456 crore. However, by the year 2020, the company's revenue declined to Rs 1,243 crore. Till 2014, it was one of the largest mobile manufacturers of India but within two years, the number of employees in the company fell from 14 thousand to 1800. Pradeep Jain entered the world of feature phones with Rs 900 crore in 2010 and sold 27 million phones annually from 2012 to 2015. Gautam Gambhir and Virender Sehwag have been the brand ambassadors of Karbonn Mobile. However, after the arrival of Chinese mobiles in India between 2016 and 2019, sales of Karbonn mobiles have almost come to an end.
