Google-owned streaming platform YouTube said on Friday said that more users in India watched ads in local regional languages online. The company shared this information while releasing its first regional language Ads Leaderboard report. The report includes the top 10 most-watched advertisements spanning the second half of the year encompassing advertising in six Indian regional languages.

According to Youtube, its top regional language ads for July-December included a Tamil ad by Amul. It was followed by Entri app campaign in Malayalam and Goodknight in Bengali. Sapna Chadha, Senior Director of Marketing for SEA and India, Google, said, in a statement, “Today, 1 out 3 Indians consumes online video. What’s heartening to see is that brands are being agile, and creating marketing assets especially to reach users in different languages. This first regional leaderboard is a sign for the times, and consumers can expect more memorable language advertising in 2021 on YouTube."

The list includes ad of  Colgate India campaign on a retired school teacher Sujit Chattopadhyay in Bengali,PNG Jewellers in Marathi, Byju's Sudeep+Body ad in Kannada, Muhurat at home by Kalyan Jewellers in Tamil, Malabar Gold & Diamonds in Telugu, Flipkart Big Billion Days in Kannada and Cadbury Celebrations Rakhi campaign in Bengali.

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