In the last year, Canopus media has grown from a small agency in India to the fastest-growing influencer marketing company in Canada. In that time, they have focused on expanding their reach to encompass the United States, Europe, and Australia. Their growth has been based entirely on their ability to get a return for their clients. They achieve this through their use of data analytics and the ability to plan and execute campaigns quickly.
The company uses data from multiple sources to identify key decision-makers and influencers. Using this information, they are able to create an audience definition and a campaign plan. This allows them to set up influencers who will resonate with their target market. The company is also known for its high-quality reports. These reports are delivered in a timely manner and are well-written, informative, and accurate.
Canopus Media started as an influencer first marketing agency back in 2017, but they decided to expand across the globe into Canada and other countries in 2019. They initially used traditional media channels to advertise their services, such as billboards and print ads, but they quickly realized that these advertising methods weren't very effective. In fact, billboards were actually getting in the way of people taking selfies with them!
Because they had so much success using social media channels like Facebook, Twitter, TikTok, and Instagram to advertise their services in India, they decided to create a Canadian branch of their company and promote it using those same social media channels. Influencer marketing was the only thing that had worked for them in the past, so why not try it again? And it worked out extremely well for them. From their founding in 2017 until 2021, they have grown by an average of 29% year over year, and in 2021 alone they grew by 53%.
The company was founded by GenZs, a group of young entrepreneurs who wanted to take their talent to the next level. By analyzing the market and pinpointing gaps in service, Canopus has become the perfect example of how talent can take you to a global level from a small room.
We managed to talk to their official representative on this and he said
"For over a half-decade, we have been helping our clients ranging from Netflix to Samsung and everything in between to develop strategies to engage their audiences. In that time, we have grown more than 500%, and now have clients around the globe, including Canada and the United States.
So far this year, our Asia Pacific Influencer campaign has been one of our biggest undertakings yet. It was an enormous campaign with over 400 influencers from Asia-Pacific.
The campaign was a huge success, boasting more than a million social media impressions and tens of millions of video views by users all across the globe. It has set a new standard for what influencer marketing can accomplish."
As much as young people have great dreams, it can be a daunting task to start your own business, especially in this time and age when there are many aspiring and professional entrepreneurs. But with hard work, commitment, and dedication, you can become someone successful and Canopus Media is the perfect example of it.
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