To attract most content creators, the Meta-owned photo-sharing platform Instagram is now offering up to a $10,000,000 bonus to video sharers on reels. According to 925 Mac reports, creators will now have the opportunity to earn up to $10,000 by sharing these short videos called Reels as part of the Reels Play Bonus program.

However, the rules of the bonus program are not clear to users, citing TechCrunch in the report. A maker with more than 50,000 followers earned $1,000 a month, but some people with more followers earned just $600. Other creators said they were offered $800 if they reached 1.7 million views on all reels posted in a month.

According to Instagram, the bonus program is being tested with some creators and users should expect ups and downs as long as we are still starting. The company claims that the bonus will become more personal in the future. These bonuses are running slowly and are not yet available to all users. This bonus is available only in the US.

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