The Covid 19 induced lockdown and no entry to fans inside the stadium made fans to enjoy matches from the comfort of their homes. This makes Dream11 IPL 2020 has set a viewership record with an overall consumption increase of 23% versus 2019.
Star India delivers the biggest IPL ever in the history of the tournament. From digging the young talent, exciting clashes, to nail-biting double Super Overs in a single day, Season-13 was nothing short of electrifying. Television viewership reached an outstanding 31.57 million. Broadcast Audience Research Council (BARC) India has given the data and the sports coverage in five regional languages Hindi, Bengali, Telugu, Tamil and Kannada contibuted to the rise in viewership. This increased viewership by 28% over last year. The record-breaking start to the Dream11 IPL 2020 started with the campaign ‘Ek Saath Waali Baat’. The channel reported this IPL edition has seen a viewership growth of 24 percent among women and 20 percent among children respectively.
18 sponsors and 114 advertisers were on board for IPL season 13, setting an optimistic tone to a massively successful season ahead. The broadcast channels amazing engagement for its viewers with state-of-the-art product innovations such as surround in-stadia fan cheer, specialized broadcast feeds, and fan walls has received a great response and attracted fans too close. "Season 13 witnessed innovative programming, world-class production - both remote and on-ground," said Sanjog Gupta, Head - Sports, Star India. He added, "This wouldn't have been possible without the fantastic work done by the team at BCCI in staging the tournament under extenuating circumstances and seamless functioning from our teams inside the bio-secure bubbles in India and UAE."
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