Flipkart-owned online fashion retailer Jabong aims to grow sales by at least 40% in the next fiscal year, driven mainly by advertising, sales from newer brands and the introduction of private label brands owned by sister company Myntra, a top company executive said.

Myntra and Jabong CEO Ananth Narayanan said in an interview “We want to hit 40% growth year-on-year. We also want to get Ebitda profitability—we want to see if (Jabong) can get to Ebitda-zero by December. Thirdly, we want to drive growth through new customers, not just existing customers, the sales growth will mainly happen through three things: marketing, selection and private brands."

He also said that "There will be more marketing that we’ll do. Secondly, the app will become much more engaging than what it is now. We can start to integrate more content into the fashion app than we do now. There will be a bunch of product-related changes. Thirdly, we will continue to get more brands on Jabong. Our entire private label from Myntra will be available on Jabong."

Narayanan insisted that the company has no plans to kill the Jabong brand, even though questions remain about whether there is a danger of Jabong getting cannibalized by Myntra. 

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