In the next five years, Central Government along with J&K will invest Rs. 2400 crore in order to improve tourism in this pleasant land with an aim to discover Kargil and other new areas. 

Secretary, Tourism (J&K) Farooq Shah said "we are putting a major thrust on the tourism industry and will invest Rs 2,400 crore in the next five years. Of this, Rs 2,000 crore will be spent by the Centre and rest by the state government. Apart from this, the private sector is investing in a big way. We have international and national hotel chains. Le Meridian, the Sheraton Group and ITC are making hotels, while Ramada ( the is already Hasbro already has its presence in Kashmir."

After this, the Minister added by saying that "we are the best in the country and have no competitors. As far as infrastructure is concerned, there is enough of it. We are the best golfing destination, we are the best heritage destination, best shopping and our cuisine are world famous. We have Jammu which is a pilgrim site. Kashmir is the paradise on earth and Ladakh offers best adventure sports. So J&K in itself is the world.’’

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