The Pharmaceuticals & Medical Devices Bureau of India (PMBI) will observe Jan Aushadhi Diwas on March 7, 2023. The purpose of the day is to raise awareness of the advantages of using generic medications and the Jan Aushadhi Pariyojana. The "Jan Aushadhi-Jan Upyogi" theme is the focus of the four Janaushadhi Diwas.

Doctors, nurses, pharmacists, and Jan Aushadhi Mitra will talk about the Jan Aushadhi Pariyojana on this occasion. By March 2025, the government hopes to have 10,500 Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) in operation.

The largest retail pharmacy company in the world, Janaushadhi Kendras, operates 6,200 locations throughout 700 districts. Also, it offers a reliable source of independent work with consistent and sustained income. On March 7, 2019, the inaugural Jan Aushadhi Diwas was observed.

The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) was introduced by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India, with the goal of making high-quality generic medications accessible to everyone at reasonable prices. As part of this programme, special pharmacies called Janaushadhi Kendras are set up to sell generic medications.

Objectives of the Pariyojana:

Ensuring that all segments of the population, particularly the underprivileged and disadvantaged, have access to high-quality medications.

To dispel the myth that quality is only associated with expensive price tags by educating people about generic medications and spreading awareness of them through media.

To create jobs by involving individual business owners in the launch of PMBJP Kendra.

Prices of Jan Aushadhi Medicines as compared to branded medicines. A medicine under PMBJP is priced on the principle of a maximum of 50 percent of the average price of top three branded medicines.  Thus, the cost of Jan Aushadhi Medications is less expensive than the market price of branded drugs by at least 50%, and in certain circumstances, by 80% to 90%.

The PMBJP has significantly lowered the cost of high-quality medications, putting them within the means of a huge portion of the populace, particularly the underprivileged.

Jan Aushadhi Medicines are procured on open tender basis from WHO-GMP-compliant manufacturers only. Jan Aushadhi Medicines undergo two stage stringent quality check process at nationally accredited labs.

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