New Delhi, India - In a glittering union of style and star power, Uniqlo, the Japanese fashion titan, has officially declared Bollywood luminary Katrina Kaif as its inaugural brand ambassador in India. This monumental decision is strategically poised to captivate the hearts of discerning shoppers and propel Uniqlo's expansion across the subcontinent.
At 40 years young, the resplendent actress is set to illuminate Uniqlo's campaign narratives, transcending the boundaries of digital and offline mediums. This proclamation places Katrina Kaif in the illustrious company of tennis virtuoso Roger Federer, who donned the mantle of Uniqlo's global brand ambassador back in 2018.
A symbiotic partnership spanning one year will witness the Bollywood diva becoming the radiant face of Uniqlo's Fall-Winter 2023 collection. This endorsement extravaganza will unfurl across a kaleidoscope of media, embracing print, digital, and outdoor platforms, while infusing the brand's physical stores with her magnetic presence.
Uniqlo, having made its grand entrance into the Indian market in 2019, currently boasts a network of ten boutiques. With two more in the pipeline, it is poised to illuminate Mumbai's fashion landscape. These retail havens predominantly grace Delhi-NCR, with additional outposts adorning Lucknow, Chandigarh, and Punjab's Zirakpur. Uniqlo's gravitational pull extends its allure across generations, thanks to its chic and casual apparel offerings.
Katrina Kaif, exuding enthusiasm, remarked, "Uniqlo has been my steadfast companion for daily essentials, and throughout the years, I have marveled at the functional brilliance and innovation imbued in their products. Their elegant, high-quality attire seamlessly blends versatility, making it the quintessential choice for curating one's daily wardrobe." The actress, next gracing the silver screen in the eagerly anticipated Bollywood spectacle, "Tiger 3," scheduled to illuminate the Diwali festivities.
Tomohiko Sei, the Chief Executive Officer of Uniqlo India, chimed in, saying, "We are elated to welcome Katrina Kaif as Uniqlo's maiden brand advocate in India." His words resonate with a sense of pride and anticipation, signaling the dawn of a new era in Uniqlo's Indian odyssey.
Uniqlo stands as the crown jewel within Japan's fashion conglomerate, Fast Retailing, overseeing a constellation of brands, including GU, Theory, PLST Comptoir des Cotonniers, Princesse tam.tam, J Brand, and Helmut Lang.
The fiscal year 2022 witnessed a meteoric rise in Uniqlo India's revenue, surging by an astounding 64% compared to its predecessor, amassing a staggering ₹391 crore, as per data sourced from the financial intelligence platform, Tofler. As for the financial tapestry of FY23, Uniqlo has thus far chosen to maintain an enigmatic silence, withholding its financial performance from the eager eyes of the world.
In this luminous partnership, Uniqlo India and Katrina Kaif converge to craft a fashion narrative poised to dazzle, intrigue, and inspire as they stride boldly into the future, illuminating the hearts of fashion aficionados and setting new trends ablaze across the subcontinent.