KBC contestant Nidhi calls Amitabh Bachchan a content creator
KBC contestant Nidhi calls Amitabh Bachchan a content creator
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Amitabh Bachchan often updates about his work, promotes movies, and engages with followers on Twitter and Instagram. Amitabh will be shown picking up tips on "content development" from a competitor on the forthcoming episode of his quiz show Kaun Banega Crorepati 14.

Nidhi Katiyar, a contestant on KBC 14, is seen in the new promo, which Sony uploaded with the remark, "@amitabhbachchan ji, aap toh bohot bade influencer hain, ab se content creation ki paise le lijiyega! Since you have a lot of power, Amitabh Bachchan, you ought to start charging for content creation.

Nidhi describes herself as a business owner and content producer. She informs Amitabh that even he is a content creator when he asks her to define one. The audience gasps in response to Amitabh's statement, "Nahi, humko khud nahi maloom ki kya create karte hain (no, even I don't know what I produce)".

Nidhi goes on to explain to him how he advertised Runway34 on social media. Amitabh responds, "Humne to jo mun me aaya likhdia, Humko kya pata thi ki iska ye matlab hota hai. Humne kaha theek hai, daal denge, kisine kaha humari image release hai, isko daal dijiye (I had no idea that this involved creating material. I post anything strikes me on social media. I posted it on social media when someone told me they had a movie release.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sony Entertainment Television (@sonytvofficial)

When the candidate inquires about his compensation, Amitabh replies incredulously, "Free mein matlab kya, log paisa lete hain iske liye? What do you mean by free, do people charge for all of this, and what are you saying, Kya baat kar rahi hain? She suggests that he turn on the commercial part of his social media accounts and adds, "Look at your viewership, sir; you are an influence."

Amitabh had tweeted, "Coming at 2 o'clock in the night, what do you think, this is some time to tweet!" at 2 a.m. on Thursday. His fans urged him to get some rest in response to this tweet.

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