“Natural, sustainable and effective”, says Keerthy about the new venture Today, national award winning actress Keerthy Suresh announced the partnership with entrepreneurs Shilpa Reddy and Kanthi Dutt to launch Bhoomitra, a wellness brand offering a line of skin and hair care products made with clean and natural ingredients. The venture is a unique platform catering to environment-conscious consumers and aims to create a shift in consumers’ mindset towards sustainable living by appreciating and promoting the numerous benefits of using natural products.
It is a label under SustainKart, India’s largest e-commerce marketplace for sustainable products. Bhoomitra couples the ancient methods of beauty rituals with the necessities of the modern day to offer skincare products to suit every skin type. The ingredients used in the products are picked with utmost care to fit every skin and hair need. The combinations of ingredients are put together after thorough study for high performance and the best of results.
Bhoomitra’s products are clean, sustainable, vegan and cruelty-free. Commenting on the venture, Keerthy said, “As a kid, I watched my grandmothers rely on natural ingredients for their beauty rituals, and that has stuck with me till date. The effectiveness of native ingredients provided my skin with holistic and long-lasting benefits. Through Bhoomitra, I wish to bring this goodness of natural skincare to everyone, with products for every skin type to rejuvenate the beauty within.”
Bhoomitra would provide the right skin and hair solutions to such customer, while advocating the use of natural products among the larger population. Kanthi Dutt, the founder of SustainKart said, “We intend to launch many more brands under SustainKart to make our presence stronger”