KOCHI: Kerala is developing a "Design Policy," said Chief Minister Pinarayi Vijayan. Design Policy keeps the goal of setting up the state as a global centre in the quickly developing creative industry by leveraging the area's robust start-up ecosystem and historically dynamic culture.

The government is undertaking a "wide array of discussions" with experts to identify the areas that demand special attention in order to promote design as a means of enhancing economic development, Vijayan noted during the opening of the two-day Kochi Design Week (KDW).

The two-day KDW event aims to provide first-hand knowledge about top-tier models and design trends around the world.

"We are searching for answers to issues that are evaluating the potential of new ideas. We are aware of how it affects social development and economic expansion. Kerala is renowned for having a wide range of ancient performing arts that are distinctive in their colour and composition. Kerala already had a grand sense of design thanks to ethnic forms like Theyyam and Kathakali, but in this century the region was revitalised by administrative encouragement of inventive fabrications fueled by resources like the K-FON (Kerala fibre optic network) and strong internet connectivity "Vijayan said.

Kerala Startup Mission (KSUM) is hosting the KDW, which will bring innovators from around the world together to disrupt, envision, ideate, develop, and design for a better future.

State Industries Minister P. Rajeeve said, the kerala plans to soon introduce the "Made in Kerala" brand, which will include goods like coconut oil, cashew nuts, and coir.

"The government will use an e-commerce platform to put this into action, and it won't go on sale until it passes a rigorous quality inspection. The state would work with the National Institute of Fashion Technology and the Institute of Fashion Technology Kerala to create cutting-edge designs for its renowned handicrafts and loom products "the Minister said.

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