The Khadi artisans one among the worst hit by the deadly pandemic, is happy with a record sale of Khadi products this festive season. Starting from October 2 this year over a period of 40 days, Khadi’s single-day sales figure has crossed Rs 1 crore mark for 4 times at the flagship Khadi India outlet at Connaught Place in New Delhi. On November 13, the total sale at CP outlet stands at Rs 1.11 crore, the highest single-day sale recorded this year. Post lockdown, Khadi sales figure touched Rs 1.02 crore mark on Gandhi Jayanti on October 2, followed by Rs 1.05 crore sales on October 24 and Rs 1.06 crore on November 7. 

Previously, the sale crossed Rs 1 crore mark four times. The highest ever was recorded at Rs 1.27 crore on October 2, 2019. To be noted, Khadi India has never crossed one crore mark before 2016. The first ever was recorded on October 22 and the figure is Rs. 116.13 crore. The KVIC Chairman Shri Vinai Kumar Saxena informs the higher sales is because of the Prime Minister appeal to promote “Swadeshi”, particularly Khadi. “It is heartening to see a large number of Khadi lovers coming out to support artisans who form the backbone of the Khadi and Village Industries sectors. Despite the pandemic, Khadi artisans kept the production activities going in full vigor and the fellow countrymen have reciprocated with the same zeal,” said Saxena. 

Even in covid induced lockdown, KVIC continued its service across the country through the manufacturing of face masks and personal hygiene products like hand wash and hand sanitizers apart from a vast range of fabric and village industries products. The lockdown had a severe bearing on the livelihood of Khadi artisans but “Aatmanirbhar Bharat” and “Vocal for Local” created a new life into the local manufacturing particularly the Khadi and Village Industries sectors.

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