Kodak TV India will invest over Rs 300 crore over the next three years to strengthen its capabilities in ‘Internet of Things” (IoT) technologies. This announcement comes at the heels of the Aatmanirbhar Bharat campaign launched by PM Narendra Modi in the wake of the coronavirus pandemic.

The Investment will bring best of technology and experience to the customer, including voice commands in 7 regional languages with Google assistant and hand-free experience. The investment in IoT technologies will focus on building intelligent TVs that are intuitive and meet the demands of the "new Indian customer", a company statement said.

Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt Ltd, Kodak Brand Licensee in India, said: "In 2020, we focused on expanding our manufacturing capacity and market presence with an investment of Rs 500 crore. Now, we will be expanding our IoT investment so we can continue to give competition to phones brands that are entering into the TV category. With the new pipeline, we are confident that we can capture more than 10 percent of market share by end of 2021."

The "new Indian customer" has evolved during the Covid-19 and the definition of TV has changed. It is estimated that by end of 2023 there will be more than 1 million smart homes devices in the Indian market. The investment will help Kodak HD LED TVs disrupt the market by becoming a one-stop platform for work-from-home needs for the new customer, the statement added.

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