Lockdown was imposed in many countries due to the Corona virus. But now the situation is gradually becoming normal. Now things are slowly improving in South Korea as well. Seeing the situation under control, the governments there have also allowed theatres to be opened for the entertainment of the people. However, even after theatres open, the audience is not ready to come to watch the movies. To entice the audience, the Korean Film Council has started selling tickets by declining prices by up to 60 percent. This series, which started from last Monday, is going to continue for about three weeks.
According to the information available on the website of Korea's cinema companies CJ-CGV, Lotti Cinema and Megabox, this offer is valid for every person only twice a week. Apart from this, some independent operators are giving this facility to every person four times a week. Ever since the lockdown ended, the Korean Film Council has seen a huge drop in viewership at the box office since the Korean cinemas opened with social distancing and other health-related safety guidelines. Not only the local operators, but the big Hollywood studios and international film companies are also facing the loss. Korea is considered to be the fifth-largest box office market by the box office of films worldwide.
Korean film distributors are reluctant to release big films. For the moment, only small budget films and previously released films are being run in theatres. Fox's huge-grossing film 'Underwater' has again been released in theatres in Korea. The film was released in January, which performed well at the North American box office. Apart from this, films like 'The Greatest Showman' and 'Escape from Pretoria' are also doing well. Before this, the cinema halls have started opening in Dubai from last Wednesday.
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