The popular Australian motorcycle company KTM will now launch its KTM cycle in India to tap into the rapidly expanding bicycle space in the country. It has observed a revival of sorts in recent months, especially during the national lockdown to check the spread of coronavirus.
AlphaVector, an Indian consumer bicycle brand announced its partnership with KTM on Tuesday and will now be the exclusive distributor of its cycles here. The KTM cycles to be sold by AlphaVector in India will be range between 30,000 and Rs 10 lakh. It says that the KTM cycles will help it to further sustain its offerings in the country after the recent launch of the Meraki cycle. The premium segment is witnessing traction with people adopting cycling as a lifestyle especially in the metro cities," said Sachin Chopra, Co-Founder, and CEO at AlphaVector. KTM Bike Industries keep the highest standard of making bikes and never stop exploring. It's our pleasure to partner with AlphaVector to introduce our prime bike to the Indian market," said Johanna Urkauf, MD at KTM Bike Industries.
AlphaVector now expects 75% of the demand for the premium segment coming from metro cities like Delhi, Mumbai, Bangalore, Chennai, Pune, and Hyderabad. The company with its omnichannel business model stands poised to ensure that the KTM products planned for buyers here could make the most of this new trend of workout and lifestyle cycling.
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