The dual tandems of influencer industry are undergoing recreation as influencers are pushing for more creativity. Content quality and audience attention run the entire the sphere of social media marketing. With the audience size increasing and consumption running at an all-time high, producing quality content has become the main focus among Indian influencers. Keeping this in mind, The Crazy Entrepreneur has rolled out a division solely dedicated to this sector.
Going by the nomenclature of TCE Bytes, is a Byte Sized Content Production platform which is essentially an all-tool database at the disposal of influencers working with TCE. The platform will work towards bringing more professionally generated content and brand content to the market. It is a creative and innovative initiative by TCE to enhance individual performance of the content creators. The platform provides creators with all kinds of creative tools, relationship managers, editors, production team and content managers. Through this platform, TCE will also assist creators in scripting, strategizing content, and directing it.
Commenting on the launch of this platform, TCE Founder and CEO Mudassir Mandviwala said, “We are thrilled to announce this launch. The influencer market in India is only going to grow and with that we will be reaching greater heights and meeting better competition. Currently, the global social media content standards and quality are dominating trends in the markets. The aim is to drive Indian creativity to those heights. We will have to push for more diverse ideas, and brainstorm how can we take the industry forward with us. TCE Bytes will work for and with the influencers to ensure that they provide their audiences with the best content possible.”
TCE has more than 1000 influencers who are already working on different platforms and providing 100K+ Hours of content to these platforms every month. With TCE Bytes the plan now focusses on scaling up the game with primary goal to match international standards of influencer markets and content quality. TCE Plans to implement Bytes with the help of all the platforms & creating Global Content IPs with the same, a step towards higher quality highly interactive content for the Present & Future Video Platforms & Audience.