New Delhi: The recent releases of LeEco in India, Le 2 and Le Max 2, are equally popular as the company's former releases. LeEco's formula for success in India has been offering great devices at disruptive prices.

The latest Le 2 smartphone has been selling like hot cakes in India despite its availability being limited to weekly-once flash sales.

After two successful sales, Le 2 is ready to flash another sale on Tuesday, July 12. LeEco Le 2 is available exclusively on Flipkart and the sale begins at 12 noon on both the e-commerce platforms.

It comes in a single rose gold colour option and has been rated 4.2 out of 5 on Flipkart, the company noted in its press release.

LeEco has blurred the lines between premium devices and affordability with its Le 2 and Le Max 2 smartphones. During the first flash sale on June 28, the company said it sold a whopping number of 61,000 unit of Le 2 And LeEco max smartphones, generating Rs. 78 crore in sales revenue.

The second sale flash sale on July 5 had set a record for both smartphones with more than 4.5 lakh registrations.

The third flash sale kicks off at noon on Tuesday and the company is likely to share the statistics of the same soon.

Registrations are open till 11 am on July 12 for the Le 2 smartphone and only registered buyers can participate in the upcoming sale.