Lenovo and Motorola partnered themselves to run the business, and now the Lenovo-Moto brand is the second largest brand in India. As per the reports, when Lenovo started its business in India it was at the third position.

Sudhin Mathur, the executive director of Lenovo MBG India and MD of Motorola said, "While it is the Motorola brand that does well in the US and Europe, it is the Lenovo brand that works in APAC.”

Mathur shared the company's strategy saying that "We have been able to communicate with two sets of consumers and competition with these two brands. This has worked for us."​

Mathur further added, "We will continue to play on the challenger brand strategy. It is not about challenging the industry or completion, but ourselves.” 

Also Read:

Google shows hike in 1.6% active users count

'Nokia 8' with super fast processor to be launched in June

Uber's self-driving car will mark 'come back' to California