Life Insurance Corporation of India has launched a digital application named ANANDA, that enables an agent to complete a policy even without physically meeting the customer. Mr. C. VIKAS RAO, West Zone Manager, LIC of India, has informed that it is a historic moment for the Life Insurance Industry. He remarked it during the launch of the digital application ANANDA. Ananda was launched by the Honourable Chairman Mr. M R Kumar. LIC and top officials believe the application will be a game changer in the Life Insurance industry. 

He added unique and timely initiative to facilitate the process of proposal completion which is totally paperless and completely digital is mandatory in today’s difficult and challenging times. The remodelling process of new business completion has been re-engineered by converting physical formats into digital ones. One prerequisite needed for successful application usage is that the mobile number of the customer should be mapped with his Aadhar. 

This application has evoked tremendous response from all intermediaries of the Corporation. They informed the initiative will turn out to be a catalyst and will work as a huge booster in the business performance of the Corporation in coming days. Mr. C. VIKAS RAO, ZM, called upon all the public of the States of Maharashtra, Gujarat and Goa to keep their trust continued and insure themselves with LIC by taking the benefit of this wonderful application.

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